Jotform Guide

Jotform HubSpot Integration Create CRM Contacts From Every Submission

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Written by Muzi

Full Stack Web Developer and Digital Entrepreneur with a focused expertise in creating high-utility digital platforms that make complex technology straightforward for everyday users.

Updated May 2026 · 5 min read

💡 Quick Answer

The Jotform–HubSpot integration automatically creates or updates contacts in HubSpot CRM when someone submits your form. Also supports creating Deals and Companies. Map form fields to HubSpot properties and form submissions become CRM records instantly.

Jotform and HubSpot Integration

Common workflows with Jotform + HubSpot:

  • Lead capture forms → creates HubSpot Contacts and triggers HubSpot workflows
  • Demo request forms → creates a Contact + Deal with deal value and stage
  • Event registration → creates Contacts with custom property indicating event
  • Newsletter signup → creates Contacts subscribed to HubSpot marketing emails

How to Connect Jotform to HubSpot

  1. Open your form in Form Builder
  2. Go to Settings → Integrations → HubSpot
  3. Click Authenticate with HubSpot — OAuth popup opens
  4. Choose the HubSpot portal to connect
  5. Select the object type: Contact, Deal, or Company
  6. Map Jotform form fields to HubSpot properties
  7. Configure duplicate handling (update or create)
  8. Save and test with a submission

Supported HubSpot Objects

  • Contacts — all standard and custom contact properties
  • Deals — pipeline, stage, amount, close date
  • Companies — company name, domain, industry
  • Custom objects — via HubSpot API + Jotform webhook

Frequently Asked Questions

Does Jotform integrate with HubSpot?
Yes. Jotform has a native HubSpot integration that creates or updates HubSpot contacts when a form is submitted. The integration also supports creating deals and companies. It is configured in Form Builder under Settings → Integrations → HubSpot.
Can Jotform update HubSpot contacts (not just create new ones)?
Yes. The Jotform–HubSpot integration can update existing contacts based on email address. If a contact with the submitted email already exists in HubSpot, it updates that record rather than creating a duplicate.